How Is Phone Call Tracking Done?

Communication has become a lot faster than it was before and phone call tracking is the prime example of this technology. Phone call tracking has helped many people to start up their campaigns. This article showcases all the different aspects related to phone call tracking.

 

What is phone call tracking?

 

Phone call tracking is an easy method to find out how people came to know about your business profile. It is majorly done with the help of different call tracking software and is generally used by the marketing team for various inquiries. Call tracking becomes highly useful when you come to know why a particular person called you and will give you the ease to go further steps once you know what is the motive or expectation of the client who has called. This process also helps you out to measure the accomplishment of campaigns.

 

Phone call tracking procedure

 

There are many procedures by which you can set your tracking procedures but here only the common ones will be discussed. The major procedures are-

 

1) You can use cookies or any kind of dynamic insertion of a number to keep an eye on the online activity. If any of these calls come from these ascertained numbers will be directly forwarded to the mainline.

 

2) You can even set up a mainline call tracking system. But in this process, careful observation should be done to keep perfect track of all the calls that will come. This is highly important as it will give the organization perfect guidance of where their business campaign is leading to.

 

Benefits of a phone call tracking

 

Multiple benefits are assigned towards phone call tracking. Some of these include-

 

1) They not only come to know the source of the information but also provide personal information such as the caller’s name, recordings, timeline to name a few. In this way, they can influence a caller again in the future if the deal is not on the cards at the present moment.

 

2) Call tracking is highly versatile and is used by almost all the major industries starting from marketing to automobile. The main reason for such versatility is the ability to generate interest in the public that will ultimately help you to grow your business.

 

3) The availability of phone call tracking easily improves the customer relation service. The sole reason for this is that you will already know the preferences of the customer and act accordingly.

 

4) Proper analysis

 

Phone call tracking will let you know what type of words or phrases are grabbing the attention of the people and you will put the focus on those keywords that will make your campaign successful.

 

This will also give you the correct judgment about the mainstream procedure of online and offline business models. This gives you the correct guidance of where your business is headed to.

 

Conclusion

 

In the end, this article provides all the essential information regarding the phone call tracking system that has been helping many budding businessmen to perfectly analyze their campaign plans.

The Usage of Phone Call Tracking Software

A call tracking software can be effective to promote your business smoothly by tracking a lot of things. Many businesses use call tracking software. However, some of them do not use all the features. They are not aware that call tracking can contribute to the overall growth of the business by giving the most effective information. Call tracking can do more in addition to call recording and source information.

Call tracking will enable businesses to attribute those calls to their marketing channels and get many benefits such as local SEO, pay-per-click, and other offline and online marketing strategies. In brief, call tracking can fix a lot of marketing concerns that include lead scoring, keyword research, and lead attribution. You can expect all these benefits if you know how to use this software in your business.

Ways to Use Call Tracking

Dynamic number insertion is one of the key features of call tracking. It will swap out the numbers fast from your pool of numbers to enable you to relate calls with some specific numbers. The dynamic number insertion will allow you to track the source of calls including the marketing campaign and advertisements.

Another feature is the multi-channel attribution. This feature can enable you to track the entire journey of your customers and what motivated them to make a call. Multi-channel distribution allows you to get the touchpoint that leads to a call. In addition to the above, you can know the last action of the caller before the call.

The call tracking can enhance the existing analytic platform. Some phone call tracking software can integrate with many popular tools such as Google Ads, HubSpot, Analytics, and KISSmetrics.  The integration will help you to have the full picture of the marketing ROI.

Also, call tracking comes with some advanced features such as call transcription, call highlights, and keyword-level tracking. If you do not want to listen to recordings, you can take the help of the call transcription. It will transcribe the call recordings intelligently at a glance. Keyword tracking will enable users to select the keyword that they want to be flagged in calls. For instance, if you are planning to release new product integration, you can simply flag the name of the integrating software.  It will help to optimize the content.

For more benefits, you can use keywords for the product features to make sure that your sales department can prepare the right sales collateral for demos and calls. Another advanced feature of call tracking is call highlights. It will tag the common keywords automatically in each call. As a result, you might find some unexpected insights. It will help you to optimize your campaign in a better way.

Wrapping Up

These are some usage of advanced call tracking. Call tracking can be used as a game-changer. It can help businesses to go through the roots of customers and to know what channels inspire them to make a call. A deep insight into the caller demographic will help businesses to dominate the industry, satisfy the customers, and capture more leads.