Reasons to Invest In Online Call Tracking Software

In today’s fast-moving and competitive world it has become necessary for businesses to use various types of tools to measure the effectiveness o their marketing campaigns. An online call tracking software is one of these tools as it can help in understanding the effects of your efforts on online marketing.  Some of the reasons for which a business should invest in this software are briefly discussed here under.

Improve customer service: Call tracking software allows you to record calls so that you can get precious feedback about your employees as well as callers. By recording conversations you can qualify leads in a better way by spending more time with potential callers who can easily be converted into sales. These recorded calls can also provide you feedback about your employees as you can listen to the conversations of the callers with your sales team or the team of the customer service department of your business. The calls recorded by this software will also help you in improving your marketing campaigns, the experience of the customers as well as training of your employees as you can know what happened when your customers called on to your business.

Automatic insertion of numbers: This feature of online call tracking software will help the visitors to get certain phone numbers automatically so that you can exactly know the sources of the calls received by your office. It will also enable you to track the visitors even when they have left your website and revisit it after some time.

Measure effectiveness of digital marketing campaigns: The effectiveness of online marketing campaigns cannot be measured accurately without a call tracking system. Though you can use Google Ads and Analytics to measure the completion of goals and online conversions still call tracking software can help you to know your customers who instead of filling up a form like to call you. It will also help you in getting the right image of the online success of your business.

Measure the success of all of your marketing campaigns: You can know about your successful marketing efforts, online as well as offline, by analyzing the information provided by the call tracking software. This software can be used to track the success of online as well as offline marketing campaigns. You can accurately measure the success of any campaign just by placing your tracking number on all traditional marketing methods like billboards, flyers and TV commercials, etc. By measuring the data of online and offline campaigns you can easily know your business’s return on investment.

Determine keywords that attracting callers: The power of your paid efforts for online marketing will be improved by tracking calls by allowing you to know which keywords have compelled the caller to call you. This software will provide a unique phone number, from your list of numbers to every person visiting your business online so that you can know the caller and his location. This number can be assigned to other users once the visitor visits your website.

In this way, investing in simple call tracking software can be very beneficial for the success of a business.

How Is Phone Call Tracking Done?

Communication has become a lot faster than it was before and phone call tracking is the prime example of this technology. Phone call tracking has helped many people to start up their campaigns. This article showcases all the different aspects related to phone call tracking.


What is phone call tracking?


Phone call tracking is an easy method to find out how people came to know about your business profile. It is majorly done with the help of different call tracking software and is generally used by the marketing team for various inquiries. Call tracking becomes highly useful when you come to know why a particular person called you and will give you the ease to go further steps once you know what is the motive or expectation of the client who has called. This process also helps you out to measure the accomplishment of campaigns.


Phone call tracking procedure


There are many procedures by which you can set your tracking procedures but here only the common ones will be discussed. The major procedures are-


1) You can use cookies or any kind of dynamic insertion of a number to keep an eye on the online activity. If any of these calls come from these ascertained numbers will be directly forwarded to the mainline.


2) You can even set up a mainline call tracking system. But in this process, careful observation should be done to keep perfect track of all the calls that will come. This is highly important as it will give the organization perfect guidance of where their business campaign is leading to.


Benefits of a phone call tracking


Multiple benefits are assigned towards phone call tracking. Some of these include-


1) They not only come to know the source of the information but also provide personal information such as the caller’s name, recordings, timeline to name a few. In this way, they can influence a caller again in the future if the deal is not on the cards at the present moment.


2) Call tracking is highly versatile and is used by almost all the major industries starting from marketing to automobile. The main reason for such versatility is the ability to generate interest in the public that will ultimately help you to grow your business.


3) The availability of phone call tracking easily improves the customer relation service. The sole reason for this is that you will already know the preferences of the customer and act accordingly.


4) Proper analysis


Phone call tracking will let you know what type of words or phrases are grabbing the attention of the people and you will put the focus on those keywords that will make your campaign successful.


This will also give you the correct judgment about the mainstream procedure of online and offline business models. This gives you the correct guidance of where your business is headed to.




In the end, this article provides all the essential information regarding the phone call tracking system that has been helping many budding businessmen to perfectly analyze their campaign plans.

The Usage of Phone Call Tracking Software

A call tracking software can be effective to promote your business smoothly by tracking a lot of things. Many businesses use call tracking software. However, some of them do not use all the features. They are not aware that call tracking can contribute to the overall growth of the business by giving the most effective information. Call tracking can do more in addition to call recording and source information.

Call tracking will enable businesses to attribute those calls to their marketing channels and get many benefits such as local SEO, pay-per-click, and other offline and online marketing strategies. In brief, call tracking can fix a lot of marketing concerns that include lead scoring, keyword research, and lead attribution. You can expect all these benefits if you know how to use this software in your business.

Ways to Use Call Tracking

Dynamic number insertion is one of the key features of call tracking. It will swap out the numbers fast from your pool of numbers to enable you to relate calls with some specific numbers. The dynamic number insertion will allow you to track the source of calls including the marketing campaign and advertisements.

Another feature is the multi-channel attribution. This feature can enable you to track the entire journey of your customers and what motivated them to make a call. Multi-channel distribution allows you to get the touchpoint that leads to a call. In addition to the above, you can know the last action of the caller before the call.

The call tracking can enhance the existing analytic platform. Some phone call tracking software can integrate with many popular tools such as Google Ads, HubSpot, Analytics, and KISSmetrics.  The integration will help you to have the full picture of the marketing ROI.

Also, call tracking comes with some advanced features such as call transcription, call highlights, and keyword-level tracking. If you do not want to listen to recordings, you can take the help of the call transcription. It will transcribe the call recordings intelligently at a glance. Keyword tracking will enable users to select the keyword that they want to be flagged in calls. For instance, if you are planning to release new product integration, you can simply flag the name of the integrating software.  It will help to optimize the content.

For more benefits, you can use keywords for the product features to make sure that your sales department can prepare the right sales collateral for demos and calls. Another advanced feature of call tracking is call highlights. It will tag the common keywords automatically in each call. As a result, you might find some unexpected insights. It will help you to optimize your campaign in a better way.

Wrapping Up

These are some usage of advanced call tracking. Call tracking can be used as a game-changer. It can help businesses to go through the roots of customers and to know what channels inspire them to make a call. A deep insight into the caller demographic will help businesses to dominate the industry, satisfy the customers, and capture more leads.